NIC+ZOE | NZ Active + NZ Denim Branding
When designing identities for NIC+ZOE’s two sub-brands NZ Active and NZ Denim it was important to keep part of the original logo in the new identities for brand recognition. I designed everything from the logos, icons, patterns and hangtags to the buttons, rivets and pocket flashers.
Sub-brand assets created by wholesale partners use the logo with NIC+ZOE on hangtags, store signs, online ads, emails and social media to ensure overarching brand recognition.
Sub-brand logos without NIC+ZOE are used when Denim and Active are secondary messages to a core NIC+ZOE message and the main logo is used in a higher position.
NIC+ZOE | The Garden Shirt
Branding for the shirt inspired by NIC+ZOE founder, Dorian’s favorite gardening shirt.
